(TheStar) The first Jamaican Patois-talking doll line was recently launched by a Jamaican teacher living in the United Kingdom (UK), and it has taken the market by storm.
“People love that it speaks Jamaican. I’ve been getting sales from Australia, Estonia, Amsterdam, Germany, and all these places, which show there is a massive demand for our culture,” the doll’s creator, Saffron Jackson, told THE STAR.
She officially launched the dark-skinned curly-haired dolls on November 24 at the Jamaican High Commission in the UK, and they were then made available to the pubic online a week later.
“My phone went off literally non-stop,” Jackson said, adding that she has far exceeded her sales target of 400 dolls during the peak Christmas season, and orders are still rolling in.
Jackson, a 38-year-old Bog Walk, St Catherine, native, explained that she first got the idea to create her own doll after becoming pregnant with her first daughter. She wanted to give her daughter a beautiful black doll that truly represented her, but could not find any.
“All the black dolls I have seen were from America, and most of them were either ugly or not to my liking. I thought, why not create my own doll?,” she said.
The Jamaican Patois-talking doll is the premier product of the Zuree Doll line. According to Jackson, the line produces dolls to represent ethnic diversities.
“The idea behind this is to show little girls that regardless of their skin tone or hair texture, they’re indeed beautiful. Hence, the name Zuree. It come from Swahili, and it means beautiful,” Jackson explained.
Jackson is also developing a clothing line for the dolls, which will be done by a designer in Jamaica.