If your website is not SEO optimized, you are wasting everything. We are in 2021 and it is the main thing for any website. By now, you will be familiar with many SEO tactics such as keyword research, technical SEO, on-page SEO, and content and off-page links. If you are not familiar with these basics, there is a chance that your website will have no ranking and you won’t be able to market anything online.
Mike Zhmudikov, SEO director at Toronto SEO company called Seologist has put together an ultimate checklist that is proved to give you SEO success in 2021. These checklist points will help you increase your site’s organic traffic and help you rank on Google fast. So, let’s get into details without any further delay.
- Set Up Google Search Console
Google Search Console is an essential tool that is used to evaluate your website’s performance. It will offer you invaluable insights into your site’s performance and it will offer you data about everything that can be crucial for improving your website. This data can be used to grow your site’s organic visibility and traffic. These types of tools will allow you to view the search terms and keywords that people are using in the search queries.
- Set Up Google Analytics
You can’t make business decisions if you don’t have the right data. For the right data, you have to set up Google Analytics. Google Analytics is a marketing analytics tool. It is free to use. It allows you to view data and insights about how many people are visiting your site, their demographics, at which time, you get traffic and how they are engaging with the content.
- Install SEO Plugin
Most of the websites are built using WordPress as your CMS but surely there are other CMS too. The point is that you should install and configure an SEO plugin to have better functionality of the features in your website.
There are different types of SEO plugins for different CMS and you can choose one as per your personal preference. These are like the drivers for software, they will contribute to the functionality of your website features.
- Generate and Submit A Sitemap
Sitemaps are a framework that can be picked up by the search engine’s algorithm. These sitemaps allow the search engines to decide which pages have properly optimized content and if your website is one of them, it should be crawled and indexed into the search engine’s web. This way your website will have unique URLs that will rank your website organically so that it can be visible to people when they make related search queries on Google.
- Create a Robots.txt File
Under the most comprehensive SEO checklist, you need to add robot.txt files. The site’s robots.txt file tells search engine crawlers about the pages and files that web crawlers can or can’t request from your site. In a way, it tells you what sections of your website need attention and which ones are doing good.