Social media marketing is getting big every year. We see new platforms pop up every year and grow like never before. For instance, “ClubHouse” is a fresh trend and people go crazy about it (probably due to the toughness of getting accepted on a platform). Today we will talk about the social media marketing trends. Firstly, we will start with the basic concepts.
Why should you look at social media as a fundamental element for business’ success? For example, here are some of the things business owners (with pure commercial intent) have to do to get started:
– Regularly publish information about their products with the aim of triggering sales in physical stores and online.
– Implement targeted paid campaigns in order to increase the number of customers and the volume of sales.
– Interact with their followers via content specially created to strengthen the already existing follow-up.
– Organize social media oriented contests and promotions.
Companies may have different goals. Not only commercial aims could be implemented on social media. We can take examples of non-profit organizations that easily implement their strategies on social media. Here what non-profit organization can do on social media channel:
– Create their communication channels and promote them on other media (email, posts, including links in TV commercials and on their website) to quickly build their audience.
– Buy paid ads to increase the number of visitors (For instance, buying Facebook page likes, shares, comments, etc.
– Create moving, shareable content and start spreading the message organically to attract new followers.
What are the main aspects of social media marketing? What are the main KPI (key performance indicators) to check every day while doing social media campaigns?
- Perform an audit of your social media presence
- First, take stock of your current location. If you don’t have any social channels, that’s okay – the audit is over and you can get down to business.
- Otherwise, whatever your position in the company, you will want to know: On which channels you are active.
- What if some channels work much better, or worse than others?
- What types of posts have and haven’t worked in the past?
- If the following audience is relevant to your business?
- What if some canals need cleaning? This can be the case to get rid of irrelevant or outdated content (this is a recurring problem with YouTube).
What you shouldn’t post
There are plenty of examples of businesses, big or small, tweeting an inappropriate message and biting their fingers. Whether it’s a bad joke or a poorly worded opinion, social media can be a double-edged sword if you’re not careful.
There are no exact rules on what type of posts to avoid. Again, it’s up to you and your business. Humorous web pages can be as quirky as they want, they always land on their feet even when they push the envelope too far. This is not necessarily the case with your business.
Think about the style of your brand. There’s nothing stopping you from posting jokes and memes, as long as it’s relevant to you and your audience. Social media are sometimes the scene of little provocations, but often the game is not worth the candle.
Make sure the person writing your posts is fully aware of the reputation the company has built and is keen to maintain. Make a list of topics to ban.
Also, don’t just spam your followers by sending them links to buy your products. We don’t go on Twitter to window shop, even if that doesn’t mean we don’t have some fun once in a while.
There is nothing wrong with posting a few sales posts here and there. Sharpen the public’s curiosity about your product rather than putting it under their noses all the time and hoping that they will take out their credit card.