VMware, Inc. (NYSE: VMW), a world leader in cloud infrastructure and enterprise mobility, recently hosted VMware Evolve, a high-level event which gathered the CIOs, technology directors and managers of companies in different sectors of the economy, for the purpose of addressing existing and emerging business challenges in a digital economy.
Executives had the chance to interact with other industry players, strengthen business ties and share relevant information on their company to generate synergies in an environment of business cooperation.
Furthermore, participants learned first-hand about the study on Disruptive Technologies for Digital Transformation, presented by Jayme Faria, Consulting Manager for Latin America at Frost & Sullivan. Faria discussed technologies such as big data, artificial intelligence, cloud, and wearables, as well as new business models, including: crowdsourcing, sharing economy, industry convergence, and consumerization.
Faria emphasized how market-leading companies have quickly adopted the digitization of their processes, easily achieving a 28% increase in innovation, compared to 9% last year.
According to Leonardo González-Morillo, sales director, North of Latin America for VMware, “The importance of digital transformation consists of using the latest technology and methods to create a competitive edge, which in turn creates new business possibilities, including faster innovation, better and safer ways of working, innovative business models and exceptional experiences for customers”.
“Corporate investments in IT are strategic and actually positively impact processes, employee productivity and efficient resource management, which translates into customer satisfaction”, noted González-Morillo.
According to a study conducted by the firm Frost & Sullivan in 2016 among executives from different industries, the top priority of companies when investing in IT is reducing operating costs (60%), followed by driving creativity and innovation within the company, with 40%. Forty-five percent of those surveyed also plan to increase BYOD (Bring Your Own Device) during the next two years, with the objective of becoming more efficient compared to their competitors.
“Companies are betting on IT to be more competitive and efficient and thus give their customers added value. Throughout the process, they will surely encounter some challenges, such as IT security threats, network stability and reliability, and migration to the cloud. VMware wants to continue driving enterprise digital transformation and thereby change the way that business is done, providing companies with intelligent solutions that meet their needs while creating competitive advantage”, González- Morillo concluded.