It was the first, yet exciting midnight shopping in capital city Kingstown! Thanks to the hundreds of Vincentians who braved the rain, night drew and all the other elements and obstacles and journeyed to Kingstown to be a part of Digicel SVG’s first midnight Black Friday sale.

The Black Friday sale saw the Digicel flag ship store- The Cell bursting its doors open at midnight on Thursday November 24th to 3am Friday November 25th. Among the great offers were Samsung Galaxy S7s, which were reduced to 50% off and an additional 10% discount was offered to the first 25 persons who entered the store.

The sale saw persons queuing up outside the store for hours before, from as early as 6:30 in the evening, when asked what they intend on purchasing when they get inside the store, most inline said the Samsung Galaxy S7s; which were significantly reduced from EC $2699.00 to EC $1079.60, however only the first six persons in store were able to capitalize on this amazing deal.


Digicel SVG Country Manager- John Davies commended all the persons who came out and defined all odds to be a part of the historic Black Friday sale; adding that he had no doubt that the midnight sale would have been a success. Davies however admitted that the great discount offers and very attractive deals brought out a lot more persons than he had anticipated.

Additionally, Davies explained that one of the main reasons for putting on such a sale was to allow Vincentians to enjoy a true Black Friday shopping experience, with amazing deals and offers and a shopping environment filled with energy, live music and lots to eat and partake in.

The Digicel SVG country manager said persons can look forward to another awesome Black Friday shopping experience in 2017, adding that it is his hope that more businesses in Kingstown will follow, which will result in more Vincentians benefitting, and an overall enhanced Black Friday shopping experience for locals.


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