Vincentian National Jomo Cato Launches The Caribbean’s Answer To Amazon

Founder Jomo Cato:Photo FB

Jomo Cato a Vincentian national along with two other business partners have launched Quikanou.com, a new Jamaican online mall, set to be the Caribbean’s answer to Amazon and Alibaba.

 According to the Jamacia Observer, the company which was started at the Jamaica International Expo in Montego Bay has more than 50 local businesses signed up, opening them up to consumers on the web.

 With a focus on the Caribbean, Quikanou (from quick and canoe) has a strategy of attracting customers with a commission rate that is lower than international competitors such as Amazon and is more cost-effective than a stand alone internet website.

Quikanou charges eight to 15 per cent commission, significantly lower than rates of up to 65 percent charged by some other providers, according to Co-Founder Cato.

“Quikanou will strengthen brick and mortar operators in Jamaica and the Caribbean by delivering a channel they currently do not have to reach consumers,” Cato told the Jamaica Observer.

“We currently have over 50 Jamaican businesses signed and more that are in the initial stages of onboarding.”

According to the Jamaica Observer the company currently also have agreements with other companies across the Caribbean, including St Vincent, Trinidad, St Lucia, St Kitts and Barbados.”

Departments on the Quikanou site include groceries, pharmacy, health and safety, home and hardware, lighting and decor, automotive, restaurants, spas and gift cards.

For export, DHL, Caribbean Airlines and Amerijet will be the preferred airfreight providers, and the company is currently in confidential negotiations with major ocean freight operators.

“Fundamentally we are changing how we sell and how we buy in the region,” Cato told Jamaica Observer in an interview.

The start-up has three co-founders — Bert Williams, Anup Ghosh and Jomo Cato. JAMAICA OBSERVER 

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